Kevon Kothari, President and CEO of CERTIFY Health, breaks down the evolving role of CRM in healthcare—and why it’s time to shift the conversation to PRM: Patient Relationship Management. Through detailed use cases in post-op care and diabetes management, Kevon illustrates how next-gen platforms can scale personalized engagement, automate clinical workflows, and optimize care across ambulatory and enterprise settings. It’s a future-ready vision for smarter, more connected care.