Kathleen Snyder

Kathleen Snyder is a global healthcare technology executive and marketing leader with more than 25 years of experience driving go-to-market (GTM) strategy, product lifecycle management, and digital transformation across the acute care and healthcare IT markets. She serves as the Managing Director of Clinical for Visible Efficiency, LLC, a Nashville-based consulting firm she co-founded to help healthcare systems optimize clinical workflows and corporate clients execute successful GTM strategies. Prior to this, Snyder spent seven years in corporate leadership at Ascom, where she was the Senior Global Segment Manager for Acute Care, owning a global hardware, software, and SaaS portfolio (comprising nurse call, mobility, and alarm management systems) that generated 70% of corporate revenues. Her background blends deep clinical fluency with commercial scale, having previously served as Vice President of Downstream Marketing for CareFusion's $750M infusion business, Vice President of Clinical Solutions Management for Allscripts' flagship EHR (Sunrise Clinical Manager™), and Director of Executive Clinical Consulting at McKesson. Throughout her career—which spans Fortune 10 giants and entrepreneurial startups—she has specialized in reducing nursing alarm fatigue, leveraging healthcare IoT and wearables, and building cross-functional alignment between engineering, clinical informatics, and hospital C-suites.