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Episode #
17
From CRM to PRM: The Future of Patient Relationship Management
Kevon explores the shift from CRM to PRM and how healthcare organizations can scale engagement and care delivery through design-forward systems that automate, personalize, and improve patient relationships.
EPISODE GUESTS

Kevon Kothari
CERTIFY Health
CEO
Kevon Kothari is an experienced healthcare technology executive and investor who serves as the President and CEO of CERTIFY Health, a platform dedicated to modernizing the ambulatory patient journey and streamlining front-office revenue cycle workflows. With over two decades of experience navigating the intersection of technology, investment, and healthcare innovation, Kothari's background includes a prior tenure as the Vice President of Corporate Development & Innovation at ICON plc (formerly PRA Health Sciences), alongside early professional experience in the defense, banking, and high-tech manufacturing sectors. He is also a member of the Advisory Board for New Enterprise Ventures and provides strategic counsel to emerging companies on product-market fit, patient relationship management (PRM) platforms, and Software as a Medical Device (SaMD). Kothari earned both his bachelor's degree and his Master of Business Administration (MBA) from the University of Maryland's Robert H. Smith School of Business.
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