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Episode #
4
Leveraging Stakehoder Feedback in the Tech Buy
In this episode of Beyond the Blueprint, Kris Baird, RN, President & CEO of the Baird Group, shares her expertise on leveraging stakeholder engagement to improve healthcare design and technology integration.
With a focus on fostering collaboration, addressing consumer-driven expectations, and aligning organizational goals, Kris discusses practical strategies to drive innovation and enhance patient and employee experiences. She also highlights the importance of integrating culture into co-creation and ensuring meaningful outcomes in healthcare projects.
EPISODE GUESTS

Kris Baird
Baird Group (Baird Consulting, Inc.)
Culture Catalyst
Kristin Baird, MHA, BSN, is a nationally recognized healthcare culture catalyst, author, and executive consultant with over three decades of experience driving employee engagement, nursing retention, and positive patient experiences. As the founder and President of the Baird Group (established in 1994), she utilizes her specialized "Baird Model" for culture transformation to guide healthcare organizations through culture assessments, leadership development, customer service training, and proprietary medical mystery shopping. A registered nurse and former healthcare executive, Baird’s clinical and operational background includes serving as Vice President of Business Development and Marketing at Watertown Area Health Services and pioneering a high-volume, 24/7 nurse triage system as an Ask-A-Nurse Product Manager for Mercy Health System. Her systemic impact on national healthcare policy includes a 2009 appointment by the U.S. Secretary of Health to serve as an advisor for the National Health Service Corps. A prolific industry voice, she has authored five books—including her signature leadership coaching course, Be the Leader Nobody Wants to Leave—and published over 200 articles on healthcare leadership and clinical workplace culture.
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