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Episode #
27
Once Upon a Clinic: Storytelling by Design in Healthcare
Join us for a thought-provoking conversation with Tim Jones, Emmy award-winning content creator and CEO of Health Nuts Media, as we explore the transformative role of storytelling in patient engagement. Drawing on decades of experience in healthcare and media, Tim unpacks how stories shape patient memory, drive emotional connection, and impact outcomes. From narrative theory to real-world examples—like how a cartoon wolf helped kids understand asthma—this episode offers practical insights for health system leaders, content creators, and clinicians seeking to design communication strategies that resonate long after the visit ends.
EPISODE GUESTS

Tim Jones
Health Nuts Media
Storyteller, Producer
Tim Jones is an Emmy Award-winning writer, producer, and media executive who serves as the CEO of Health Nuts Media, a company dedicated to improving health literacy through narrative storytelling and animation. Originally rooted in traditional entertainment, Jones's early career features a rich animation background, including roles as an animation supervisor at Klasky-Csupo, an assistant production manager at Warner Bros. Feature Animation, and creative contributions to iconic brands like Disney, Sesame Street, and ESPN. In 2010, he pivoted his entertainment expertise toward healthcare communication, founding Health Nuts Media to translate complex medical jargon into compassionate, engaging patient education. Over the last 16 years, he has led the production of more than 500 animated videos for major healthcare systems—including the Veterans Administration, Boston Children's Hospital, and Rady Children's Hospital—while also serving a tenure as the President of the HIMSS Southern California Chapter to bridge the gap between creative media and clinical outcomes.
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